Seven in ten HR buyers like their system. The number is lying to you.
We called 10,913 HR professionals who had not asked to be called and asked what they run and what they think of it. The satisfaction score came back healthy. Then they kept talking.
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The market has been sold a story about a large pool of in-market buyers waiting to be found. Our data says that pool is 2.1%. We are not saying nobody buys, we are saying the group who will buy this quarter is small and knowable, and far smaller than the volume being sold to you as intent. The large group sits one step behind them, satisfied and carrying a real problem and not yet looking. In HRMS that group is eleven times the size of the live market, and almost nobody is talking to them about the thing that is actually broken.
What's inside
- The healthiest market in HR tech, and why the satisfaction score is a measurement artifact
- Then they kept talking: the unmet needs nobody was handed a list to find
- So why isn't your phone ringing, with the live market measured on 10,203 conversations
- The thing HR buyers most want from their HR system is payroll
- Nobody is winning on satisfaction: seventeen systems, eight above the market average
- Everything above is invisible to a form
- How this sits against the industry, and where we disagree with the published surveys
- Two years, and almost nothing moved
“37.7% of the buyers who rated their system a 4 or 5 went on to name a high-priority thing it cannot do. That is 2,476 people who like their system and are working around it.”
The satisfied buyer carrying a real problem is eleven times the live market. Get the report and the numbers behind it.