250+ Registrants Per Event. Every One Scored.
Rover Insights produces and promotes webinars to 490,000+ addressable HR and finance professionals through HRMorning and ResourcefulFinancePro. You provide the topic. Rover Insights handles production, promotion across 5 channels, and post-event phone follow-up that turns attendees into scored leads with 50+ data points each. Recordings can also reach HR professionals inside Beacon, labeled with your name, long after the live event ends. Your reps receive TruSQL™-scored leads from attendees within 48 hours.
From Topic to Scored Leads
Pre-Event Setup
Rover builds your registration page, custom lead capture forms, and triggered reminder email sequences. You approve the topic, speaker, and hand-raiser questions. The landing page goes live optimized for conversion, with your brand front and center.
5-Channel Promotion
Your webinar gets promoted across Rover's full distribution network: newsletter placements to 236,000+ opted-in subscribers, native website features on HRMorning.com, dedicated email sends, homepage promotions, and social media amplification. Registrations build over a 3-4 week promotional window.
Post-Event Intelligence
After the event, Rover's CDR team calls qualified attendees for 6-12 minute phone conversations. Each call captures 50+ data points: buying timeline, budget status, current vendor satisfaction, pain points, and decision-maker roles. Every attendee gets a TruSQL™ score from 0-100 with a full breakdown of why they scored high or low.
Pick Your Format
Live
Your team presents in real time to a qualified audience. Attendees ask questions, answer polls, and engage directly with your experts. Best for product launches, thought leadership panels, and market trend discussions.
Real-time Q&A and audience interaction
Currently evaluating a new HRMS?
Simulive
A pre-recorded presentation plays on schedule with live moderation handling Q&A and audience engagement. You get the polish of a produced session with the energy of a live event. Ideal when your speaker has a tight calendar.
Polished delivery with live engagement
Turnkey
Rover's editorial team develops the content, manages production, runs promotion, and handles post-event follow-up. You provide the topic and brand guidelines. Everything else is handled.
Zero production work on your end
What You Own
Full Recording Ownership
You own the webinar recording outright. Reuse it on your website, gate it for additional lead capture, clip highlights for social, or embed it in nurture sequences. Rover provides the finished file within 48 hours of the event.
Campaign Analytics
Full funnel visibility: registration count, attendance rate, average watch time, Q&A participation, poll responses, and post-event call completion rates. Every metric feeds into your Rover dashboard.
Form & Survey Data
Capture up to 4 custom form questions at registration and 10 survey questions during the event. Plus 10 poll questions for real-time audience sentiment.
Form questions
Survey questions
Poll questions
CRM-Ready Lead Records
Scored leads land in Salesforce within 48 hours via native OAuth integration. Each record includes the TruSQL score, score breakdown, conversation summary, and buying signals. Full audit trail tracks every lead from registration to delivery.
What Changes With Rover
200 registrants. 40 attend. Zero responses.
Your webinar gets 200 registrants from LinkedIn ads. 40 actually attend. You email all 200 a PDF afterward. No one responds. You have a spreadsheet of names but no idea who was genuinely interested or what they need.
300+ registrants. Scored leads with buyer context.
Rover promotes your webinar to 178,000+ opted-in HR professionals who already trust the community. 300+ register. The CDR team calls every qualified attendee within 48 hours. You get scored leads with pain points, timelines, and buying committee roles — not just an attendance list.
Your Webinar Keeps Working After the Broadcast Ends
Sponsored webinar recordings in HRMorning's library can reach HR professionals inside Beacon, HRMorning's AI assistant for HR professionals, labeled with your company's name. When someone plays your recording there, Beacon shares their contact and company details with you.
EXPLORE BEACONRecording as Research
Live webinars expire. Recordings in HRMorning’s library sit alongside 20+ years of editorial content that Beacon draws on, so an HR professional researching your topic weeks later can still find yours.
HR professionals read HRMorning
avg. registrants per webinar
Beacon specialists
HRMorning editorial content
Sponsor Named Up Front
Before anyone plays your recording in Beacon, Beacon names you as the sponsor and says what playing it shares.
What You Receive
Playing your recording in Beacon shares the viewer’s name, email, phone, job title, job level, job function, company, company size, industry and work address with you.
Phone Follow-Up for Live Attendees
Live attendees get CDR phone follow-up within days, with 50+ data points each and a TruSQL™ score. Viewers who play the recording in Beacon reach you with the details above.
Most webinars die the day after broadcast. Yours stays in HRMorning’s library and inside Beacon, with your name on it every time someone presses play.
Webinar Production at a Glance
- Average Registrants
- 250+ qualified registrants per webinar, promoted across 5 channels to 236,000+ opted-in community subscribers
- Quarterly Cadence
- 1 webinar per quarter included in the standard Rover Insights program. Custom lead capture forms, you own the recording.
- Post-Event Follow-Up
- CDR team calls qualified attendees within days for 6-12 minute conversations capturing 50+ data points
- Beacon Reach
- Recordings in HRMorning's library can appear in Beacon labeled with your name; playing one shares the viewer's contact and company details with you
- Three Formats
- Live webinars (your team presents), Simulive (pre-recorded with live Q&A), and Turnkey (Rover handles everything)
- Scoring Difference
- Most platforms score on attendance duration alone. Rover scores on call lead quality (up to 60 points, including the post-event CDR conversation) plus digital engagement (up to 40, including the webinar itself)
- Promotion Channels
- Native placements, homepage promotions on HRMorning, social media amplification, dedicated emails, and eNewsletter inclusions
See How Rover Webinars
Fill Your Pipeline.
Book a demo to see real webinar lead profiles with TruSQL scores, conversation summaries, and buyer intelligence.